catalogue design

The single most critical part of catalogue design is appropriateness, here are just some of the questions to be resolved before a single page is printed.

Appropriate layout & voice for the target market, mirroring the correct vocabulary, graphics and physical design for each segment of the market will go along way towards positioning your company correctly and ensuring a happy "Purchasing Experience" for your client.

Appropriate information are you supplying the right amount of copy, photos, technical information ensure your customers are making the correct purchasing decision.

Appropriate Physical format, what size will work best for your customers, what's the appropriate stock & finish, how is the catalogue being distributed

The value of professional catalogue photography can not be underestimated, “poor photography can seriously damage the health of your business!”. By working with BlueCrystal on your catalogue design and photography, can greatly help achieve a consistent look and feel of product placement & lighting throughout the catalogue. 

For some items Product Illustration provided the clearest description of the product or product in use. BlueCrystal has many years of experience specializing in technical illustration, drawings for books the web and manuals. We produce full color and line art illustration, professional graphic design and copy writing for marketing materials, product support documentation and consumer publications. Find out more | Here

With 20 years and over 500,000 catalogues printed we know the traps and pitfalls of catalogue production, take advantage of our experience.

More and more catalogues are available on online as an e-catalogue, BlueCrystal Creative can create advanced document management system that automatic updates the web page layouts form your product database. With the major advantage of instant product additions or deletion and instant price changes and easy upgrade to a full on-line shopping cart system.

The time and cost savings from publishing direct from your database is amazing. This new technology allows users to draw data from a single-source like your product database, then publish via XML to print, web or on-line in house catalogues.

BlueCrystal Creative can design rich document layouts to publish XML content to PDF, HTML, Postscript and many other document formats call and ask us more.